Professor Ayton studies behavioural decision theory. Specifically, his research investigates how people make judgments and decisions under conditions of risk, uncertainty and ambiguity. He uses a variety of empirical methods including laboratory experiments, surveys and field studies.
He is a member of the European Association for Decision Making and the Society for Judgment & Decision Making.
Professor Ayton joined the Centre for Decision Research in 2020 following 28 years in the Psychology Department at City, University of London and one year at the BBC as manager of special projects in their Broadcasting Research Department.
He has been a visiting scholar at Princeton University, Carnegie-Mellon University, the University of California Los Angeles, Max Planck Institute for Human Development, Berlin, the University of Mannheim, Peter the Great St. Petersburg Polytechnic University, Bilkent University and INSEAD in both Fontainebleau and Singapore.