Professor of Automotive Management, University of Buckingham

Peter Cooke’s background is in marketing and strategy; he spent twenty years in industry, working for Ford Motor Company, in the oil industry, in automotive components and high technology. His last job in industry was as Commercial Marketing Director, Allen-Bradley International, with EMEA reponsibilities.

Professor Cooke has spent twenty years in management education – at Henley Management College where he was Director of Automotive Management, at Nottingham Business School where he was KPMG Professor of Automotive Industries Management, and, from August 2007 to April 2013, as the KPMG Professor of Automotive Management and Head of Centre at Buckingham.

Peter Cooke’s special interests are in motor industry strategy, the automotive components industry, vehicle distribution, fleet management and vehicle finance and the used vehicle industry. He is the author of ten books in English, Polish and Russian and writes frequently for the specialist press in the UK and Europe. He appears regularly on radio and television. He has undertaken business, teaching and consultancy in more than fifty countries.


  • –present
    Professor of Automotive Management, University of Buckingham