Prof Piyush "Pi" Sharma has about thirty years’ professional experience, divided almost equally between industry and academics. Before joining the School of Marketing at Curtin University in Jan 2014, he served as Associate Professor (Marketing) and Director (Asian Centre for Branding and Marketing) at the Hong Kong Polytechnic University (PolyU), where he had also served as the Deputy Program Director for the Hong Kong MBA program (2009-12) and Associate Dean (Internationalization) for the Faculty of Business (2010-12) in the past. He is currently serving as Regional Editor (Asia) for Journal of Knowledge Management and Associate Editor for Journal of Business Research and Journal of Services Marketing. He is also a member of the Editorial Review Boards for Journal of International Business Studies, Journal of the Academy of Marketing Science, Journal of Service Research, European Journal of Marketing, Journal of Service Theory and Practice, International Journal of Emerging Markets and Journal of Indian Business Research.
Prof Sharma’s research covers services and international marketing, cross-cultural consumer behavior, self-regulation and regulatory failure, branding and marketing strategy, marketing-finance interface and organizational behavior. His research is published in the Journal of International Business Studies, Journal of the Academy of Marketing Science, Industrial Marketing Management, Journal of Service Research, Journal of Service Management, Journal of Service Theory and Practice, Journal of Services Marketing, Journal of Business Research, International Business Review, Asia Pacific Journal of Management, Psychology & Marketing, European Journal of Marketing, Journal of Advertising, Journal of Marketing Management, Marketing Intelligence & Planning, Journal of Hospitality and Tourism Research, and Journal of Retailing and Consumer Services, among others.