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Associate Professor, Bond Business School, Bond University

Dr Rajat Roy obtained his PhD in marketing from Nanyang Business School in Singapore.

Rajat has published in leading academic journals (ABDC ranked A* and A) like European Journal of Marketing, Journal of Business Research, Journal of Advertising and Journal of Consumer Psychology. He has presented at leading global conferences and served as a session chair for Association for Consumer Research. Rajat has been invited as a speaker to reputed universities like The University of Sydney, University of Western Australia and Chiba University of Commerce. Currently, he sits on the editorial board of the Journal of Business Research.

Rajat has taught a wide range of marketing units both in Australia and at overseas locations across different countries like Singapore, Hong Kong, Malaysia, and Mauritius. He has teaching experience at both undergraduate and postgraduate levels. He also has prior experience with running blended learning and fully online courses. He is experienced with research grants, and student supervision for research projects, at the undergraduate and post graduate level. He also led peer review of teaching and served as Deputy Chair for Strategic Review Board of a major Australian University.

Rajat’s expert commentary about various marketing topics has appeared in newspapers like Sydney Morning Herald, The Saturday Age Melbourne and websites like He also appeared on Channel 7 news.


  • –present
    Associate Professor, Bond Business School, Bond University