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Associate professor of marketing, Macquarie University

Riza Casidy is an Associate Professor and Director of Research in the Department of Marketing at Macquarie University. Riza has had extensive experience as a marketing academic and consultant in Australia and overseas. His teaching philosophy is grounded on the authentic teaching approach which incorporates industry-relevant cases, activities, and assessments in the curriculum. He has received two Faculty awards for his contribution to teaching and service in recognition of his ongoing works in linking academia and industry.

Riza's main research interests are in the area of consumer behaviour in the B2C and B2B settings. He has published over 47 papers on these topics in leadings journals including Journal of Marketing Research, Journal of Service Research, Industrial Marketing Management, and Tourism Management, amongst others. He is an associate editor of International Journal of Consumer Studies and Journal of Strategic Marketing, and serves as member of the editorial board for Journal of Service Research and Industrial Marketing Management.


  • 2019–present
    Associate Professor of Marketing, Macquarie University
  • 2014–2018
    Senior Lecturer in Marketing, Deakin University
  • 2010–2013
    Lecturer in Marketing, Swinburne University


  • 2009 
    Monash University, PhD in Marketing

Professional Memberships

  • Australian Marketing Institute - Certified Practicing Marketer

Research Areas

  • Marketing (1505)