Rod Jackson is a professor of epidemiology in the Section of Epidemiology & Biostatistics at the School of Population Health, Faculty of Medical and Health Sciences, University of Auckland. He is also the director of EPIQ (www.epiq.co.nz), an in-house group undertaking teaching and research in Evidence-based Practice (EP), health Informatics (I) and Quality improvement (Q), for healthcare services. He is medically trained, has a PhD in Epidemiology and is a fellow of the New Zealand College of Public Health Medicine. He has published over 300 peer-reviewed papers. His main research interest for the last 38 years has been the epidemiology of chronic diseases, particularly cardiovascular diseases. He is one of the architects of New Zealand risk-based clinical guidelines for managing CVD risk and he leads the HRC-funded VIEW2020 (Vascular Informatics using Epidemiology & the Web 2020) research programme (see University of Auckland web page on the VIEW research programme).