Associate Professor in Social Marketing, Macquarie University

Ross Gordon is an Associate Professor in Marketing at Macquarie University in Sydney. Ross is also President of the Australian Association of Social Marketing (AASM).

His work focuses on social issues & social change, through a critical, reflexive & multi-perspective lens. Ross is currently a Visiting Research Fellow in Social Marketing at The Open University, a Visiting Academic at London School of Economics and Political Science, and Honorary Senior Fellow at the University of Wollongong Faculty of Social Sciences.

His expertise lies in social marketing, consumer cultures, and critical marketing teaching and research. He works across various social change topic areas including energy efficiency, environmental sustainability, alcohol, gambling, tobacco control, mental health, and workplace bullying. He has extensive experience in research, designing, implementing and evaluation behaviour and social change programmes.

Ross has been a principal or named investigator on projects attracting over $6.6m in research funds in Australia, UK, Europe and India. He has published over 70 academic journals, book chapters and conference papers including in outlets such as European Journal of Marketing, Journal of Business Research, Marketing Theory, Journal of Services Marketing, Journal of Macromarketing, Journal of Social Marketing, Energy Policy, and BMC Public Health. He has also delivered numerous client reports and invited speaking engagements. Ross co-authored a leading textbook on social marketing and social change: Jeff French and Ross Gordon (2015). Strategic Social Marketing. London: Sage. Ross is a keen player and follower of sports including playing football for Macquarie University, some tennis and cycling, loves travelling, enjoys current affairs, and is a big music fan and occasional techno DJ.


  • –present
    Associate Professor in Social Marketing, Macquarie University


  • 2011 
    University of Stirling , PhD Marketing