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Associate Professor in Visual Communication, Tshwane University of Technology

Rudi de Lange's current research interest lies in the field of misleading visual communication, especially misleading advertising.He teaches research methodology and is responsible for postgraduate studies in the Visual Communications Department at the Tshwane University of Technology.

Experience

  • –present
    Associate Professor in Visual Communication, Tshwane University of Technology

Education

  • 1999 
    University of Stellenbosch, PhD: Didactics

Publications

  • 2020
    De Lange, RW. 2020. Testosterone boosters: a report of a supplement’s misleading labelling claims. South African Journal of Sports Medicine, 32:1-3. doi: 10.17159/2078-516X/2020/v32i1a7426,
  • 2018
    Moremoholo, T.P. and De Lange, R.W. 2018. Anthropomorphic graphics: Can they be used as an instructional aid to learning? The Independent Journal for Teaching and Learning, 13(2) 67-81.,
  • 2018
    Etiido Effiong Inyang, E.E. & De Lange, R.W. 2018. Shifting narratives in post-apartheid South African cartoons: A reading of the “liberation comrades” in the work of Cuan Miles. The South African Journal of Art History, 32(2): 32-46.,
  • 2018
    De Lange. R., Stevens, I., Kruger, R, & Sirayi, M. (eds) 2018. The arts and indigenous knowledge systems in a modernized Africa. Newcastle upon Tyne: Cambridge Scholars Publishing.,
  • 2017
    De Lange RW. 2017. Allopathic and traditional health practitioners: A reply to Nemutandani, Hendricks and Mulaudzi. African Journal of Primary Health Care Family Medicine, 9(1), a1284. https://doi. org/10.4102/phcfm.v9i1.1284 ,
  • 2016
    De Lange, R.W. 2016. Misleading advertising: A case study of a marketer’s “prescribed by doctors” slogan. Critical Arts. 30(2) 187-199. http://dx.doi.org/10.1080/02560046.2016.1187799,
  • 2015
    Economou, I. & de Lange, R.W. 2015. Re-representation: Addressing objectifying media portrayals of women in South Africa. In Breytenbach, A. & Chemela-Jones, K.A. Ethics and Accountability in Design. Do they Matter? http://www.defsa.org.za/papers/re-representation-addressing,
  • 2015
    De Lange, P.R. & de Lange, R.W. 2015. Le Corbusier’s La Ville Radieuse and Hong Kong: The realisation of an ideal? SA Journal of Art History. 30(4) 32-44.,
  • 2015
    De Lange, R.W. 2015. Encounters with panaceas: reading flyers and posters on ‘traditional’ healing – a reply to Kadenge and Ndlovu (2012). Journal of Contemporary African Studies. 33(4): 530-539. http://dx.doi.org/10.1080/02589001.2015.1117733,
  • 2015
    De Lange, R.W. 2015. Non-maleficence as an ethical guideline to design. In Breytenbach, A. & Chemela-Jones, K.A. Ethics and Accountability in Design. Do they Matter? http://www.defsa.org.za/papers/non-maleficence-ethical,
  • 2014
    De Lange, R.W. 2014. The representation of women as a competitive self-objectified image: a new design identity of misleading slimming advertising. SA Journal of Art History, 29(3): 13-26.,
  • 2013
    De Lange R.W. 2013. The portrayal of slimness through design: An analysis of a misleading weight loss commercial. SA Journal of Art History, 28(2), pp. 72-84.,
  • 1993
    De Lange, R.W., Esterhuizen, H.L., & Beatty, D. 1993. Performance differences between Times and Helvetica in a reading task. Electronic Publishing, 6(3), 241–248. http://cajun.cs.nott.ac.uk/compsci/epo/papers/volume6/issue3/rudi.pdf,

Grants and Contracts

  • 2014
    Role:
    Associate Professor in Visual Communication
    Funding Source:
    National Research Foundation

Professional Memberships

  • Design Education Forum of Southern Africa