Sally Broughton Micova joined UEA in September 2015 as a Lecturer in Communications Policy and Politics in the School of Politics, Philosophy, Language and Communication Studies. She currently teach modules related to politics and the media and political communication. She is a member of UEA's Centre for Competition Policy (CCP). Prior to joining UEA she was an LSE Fellow in Media Governance and Policy and Deputy Director of the LSE Media Policy Project in the Department of Media and Communications at the London School of Economics and Political Science, where she completed her PhD in December 2013. She remains a Visiting Fellow at the LSE and since 2012 is also a visiting lecturer at the Institute of Communications in Skopje, Macedonia. Her research focuses on media and communications policy in Europe. She is currently concerned with new locations for potential control in communications with the progression of convergence in technology and services and the rise of competitive authoritarianism. She remains also interested in the consequences of convergence and globalization in creative and communications industries, especially in small linguistic media markets and in relation to the cultural and communication rights of national minorities.
Before entering academia in 2009 she spent more than a decade in international organisations running media related projects in South East Europe, including five years spent as Head of Media Development for the OSCE Mission to Skopje leading projects to facilitate the approximation of domestic legislation to European norms, develop the capacity of national regulators, and reform the public broadcaster. She continues to serve as an occasional expert for OSCE institutions, the EU and the Council of Europe (CoE). Her recent engagements have included work on the governance structures of the new public service media and policy measures for content production in Ukraine, and on minority language media provision.
She is an associate fellow of the Higher Education Academy, a research fellow at the Centre for European Regulation (CERRE) in Brussels, and vice-chair of the Communications Law and Policy section of the European Communications Research and Education Association. She is also a core member of the European Experts Network for Culture and Audiovisual (EENCA).