Sally Webster is an academic and marketing communications professional with more than 20 years experience in marketing communications in Government, politics, education, tourism and the arts. She is completing her PhD in Communication that investigates using travel novels as a new destination marketing tool to creatively market a city (the city of Barcelona) while also supporting cultural education. Her academic research focuses on advertising, including political and government campaigns; brand management; place branding and identity; creative tourism marketing; tourism writing; cultural education; and the influence of young people as consumers, especially as the current and future tourists.
Sally is dedicated to researching effective professional practices with the Advertising-Marketing Communication industry that support Work Integrated Learning curriculum. Her objective is to develop learning programs that inspire, motivate and challenge students, so as to produce creative graduates who will be leaders in industry.
Lecturer in PR & Communciations, Victoria University
Lecturer in Advertising and Marketing Communications, University of Canberra
Director, Public Affairs , Australian Government Attorney-General's Department
Director of Marketing, University of Canberra (1 year secondment)
Director, Foreign Affairs and Trade Agency Advice Unit - Budget Group , Department of Finance
Principal Migration Officer - Liaison / Assistant Director - Australian Embassy, Hanoi, Vietnam, Department of Immigration and Citizenship
Communication and Media Adviser, House of Representatives (1 year secondment)
Owner / Manager, Sally Webster Media and Public Relations Consultancy
Ministerial Media and Political Adviser , Senator The Hon Peter Cook, Federal Minister for Industry, Science & Technology
Marketing, PR & Policy Coordinator, City of Melbourne
University of Canberra - Centre for Tourism, currently studying: Doctor of Philosophy in Communication. Thesis: 'Creatively Marketing the City of Barcelona to Young Readers through Travel Novels'
University of Canberra, Graduate Certificate in Tertiary Education (GCTE)
La Trobe University, Bachelor of Arts and Social Sciences (Majors: Spanish Studies and English)
La Trobe University, RSA / University of Cambridge - Certificate in English Language Teaching to Adults
RMIT University, Diploma of Arts in Communication (Professional Writing and Editing)
Grants and Contracts
Promoting regional cultures (from within Spain) to young tourists.
Lead for Spanish Cultural Cooperation Grant
Ministry of Culture, Spain & ANU Europe Centre
Marketing Communications (150502)
Tourism Marketing (150604)
Tourist Behaviour And Visitor Experience (150606)
Creative Writing (Incl. Playwriting) (190402)
Creative Arts, Media And Communication Curriculum And Pedagogy (130201)
2012, University of Canberra Vice-Chancellor’s Award for an Early Career Academic
2011, UC VC's Citation for Outstanding Contribution to Student Learning
2010, UC Union Service Award for outstanding student support