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Affiliated Researcher in Public Policy, University of Cambridge

Sam is an entrepreneur and researcher working at the intersection of politics and technology.

An expert in data-driven marketing, Sam was Employee No.1 and Chief Marketing Officer at Bought By Many, the multi-award winning fintech ranked No. 13 in The Sunday Times TechTrack100. Previously, he was Head of Strategy and Development at Experian, and Head of Consumer Finance at Santander. He holds an MPhil with distinction in International Relations and Politics from the University of Cambridge, and a BA with first class honours in Modern History and English from the University of Oxford.

Sam's research interests include:
- The political legitimacy of big tech companies (particularly Facebook)
- Social science research methods innovation using Google search data


  • –present
    Affiliated Researcher, Bennett Institute for Public Policy, University of Cambridge


  • 2019 
    University of Cambridge , MPhil International Relations and Politics
  • 2000 
    University of Oxford, BA (Hons) Modern History and English