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PhD Candidate - Social Media and Communication, School of Population Health, UNSW Sydney

Sam is pursuing a doctoral degree with the aim of exploring how to effectively convey risk information to social media users, specifically through location-based safety messaging. The research focuses on assessing the impact of such messaging in mitigating injuries and fatalities at aquatic locations frequently visited by individuals on social media platforms.

Research Interests:

Social media
Risk communication
Risky behaviours
Injury prevention
Environmental and social impacts of social media


  • –present
    PhD Candidate, UNSW Sydney


  • 2019 
    University of South Wales, Master of Science by Research
  • 2017 
    University of Bristol, Bachelor of Science in Physiological Science (Hons)


  • 2023
    Preventing selfie-related incidents: Taking a public health approach to reduce unnecessary burden on emergency medicine services,
  • 2023
    Should land managers be doing more to avert social media-related injuries and fatalities at tourism hotspots?,
  • 2023
    Selfie-Related Incidents: Narrative Review and Media Content Analysis,
  • 2023
    ‘I actually thought that I was going to die’: Lessons on the rip current hazard from survivor experiences,

Research Areas

  • Public Health And Health Services (1117)