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Researcher in Behavioural Science, Maastricht Economic and Social Research Institute (UNU-MERIT), United Nations University

I am a behavioural scientist in academia and practice with background in psychology, anthropology, and behavioural economics with an extensive knowledge in nudge strategies. My interests lie in applying behavioural sciences to analyse human behaviour and nudge it towards diverse objectives such as sustainability, behaviour/organisational change, stakeholder engagement - by providing workshops and seminars for various practitioners such as policy makers, universities, and SMEs. Currently, I am working on multiple international projects (circular economy, sustainable water governance, workplace mental health, and university-industry collaboration). I am also setting up a work group on attaining the Sustainable Development Goals (Nudging for SDGs) for policies around social innovation, inclusive and social entrepreneurship.


  • –present
    Researcher in Behavioural Science, United Nations University


  • 2005 
    Maastricht University, PhD in Psychology