I am an academic with a passionate interest in the interaction between tourism, culture, food, the countryside and the food supply chain. Originally I trained as an Agricultural Scientist gaining a BSc (Hons) in Agriculture from Reading, a DipAgSci. from Massey University in New Zealand, a CertEd from Wolverhampton and a PGDip in Research Degree Supervision from Bournemouth. More recently I have been working in the social sciences and have just completed a PhD based on a thesis examining perceptions of the authenticity of food.
This academic work has been backed up with considerable practical experience in agriculture, marketing, the food supply chain and the rural economy in general, gained on the family farm and within associated family businesses and the food industry, local and international. I am currently a Senior Academic in the Faculty of Management, Department of Tourism and Hospitality. This involves teaching, consultancy, research, publication and broadcasting. My principle research interests include: the food supply chain, consumer behaviour, rural business, society and development.
I have been awarded a Rotary Foundation Scholarship, a Winston Churchill Fellowship and I am a Nuffield Scholar. I am a regular commentator on rural and environmental matters on the radio and television and am active in the community. I have recently finished three years as a member of Countryfile Magazine Editorial Review Board.