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Assistant Professor, Loyola University Chicago

I am an assistant professor of marketing in the Quinlan School of Business, Loyola University of Chicago. I teach undergraduate and graduate courses in digital marketing and digital marketing analytics. My research is centered on the textual and visual information processing and decision-making behavior across different digital platforms, with emphasis on the role of individual differences. My current research examines linguistics of online reviews and their impacts on consumers’ decision making.


  • –present
    Assistant Professor, Loyola University Chicago


  • 2012 
    University of Massachusetts Amherst, PhD in Business Administration - Marketing