Senior Lecturer in Marketing, Sheffield Hallam University

My research interests include consumer psychology, psychology of finance, autism and it's portrayal in children's/young adult fiction, emotions, early career academics and co-production with children and young people. I earned my PhD in Marketing from Manchester Business School and investigated the relevance of corporate reputation on investor decision making. I then went on to explore the relevance of emotions on the work of traders as a research fellow at the Open University. I am the NARTI, Early career researchers (ECR) representative and enjoy working towards research, training and development opportunities for ECRs. I am passionate about neurodivergence in mainstream children's fiction and interested in research and projects that work towards this. I have worked in marketing for MNC's such as PepsiCo and as a part of the Manchester Retail Research forum consulted for supermarkets like Tesco, M&S, Waitrose and Sainsbury's. I have been awarded funding by the ESRC as well as SAMS in connection with projects that focus on ECR development as well as autism in children's fiction.


  • –present
    Senior Lecturer in Marketing, Sheffield Hallam University


  • 2010 
    Manchester Business School, PhD