Shona Bettany

I am a Professor of Marketing with 20+ years experience of marketing teaching, research and enterprise. I have published and presented internationally over that time on consumer research and consumer trends but my research skills are transferable across a range of contexts and questions that require an in-depth qualitative answer. I am a consumer ethnographer, focussing on consumer culture in all its guises but more specifically on material-semiotic approaches to consumption. These approaches have illuminated such topics as gender and sexuality, consumer resilience, contemporary family consumption and animal-human relations. I have completed funded research projects for ESRC, Leverhulme, and Innovate UK. My publications can be read in Sociology, European Journal of Marketing, Gender, Work and Organisation, Marketing Letters, Journal of Business Research, Marketing Theory, Journal of Business & Industrial Marketing, Consumption, Markets and Culture, Advances in Consumer Research, and Journal of Marketing Management.