Dr. Sijun Shen received her Ph.D. in Media & Communication Studies from Monash
University. She currently works as a Research Fellow at the Influencer Ethnography Research Lab at Curtin University. Her projects study online popular cultures, with a focus on mukbang and ASMR, to understand the contemporary society in terms of social media’s political, socio-economic, and psycho-sexual implications. She specializes in netnographic research, (psychoanalytic) feminism and takes a special interest in China’s governmentality of its internet industry, hyper-consumerism, and lateral surveillance.