I am currently employed at the University of Surrey as an Associate Professor in Marketing and Retail Management. I have a Ph.D. in Marketing and eight years of consulting experience in marketing research for financial services, FMCGs and communication services. My research interests are on communication design and strategy and is published in leading international journals (e.g. Journal of Marketing, Journal of Consumer Research, MIS Quarterly, JMIS) as well as popular research magazines in industry (e.g. the Conversation, the Harvard Business Manager, Research-Live). I teach on a range of marketing and statistics related courses for Bachelor,Master, MBA and PhD students.