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Professor of Marketing, Utah State University

Sterling Bone is a Professor of Marketing and Director of the Huntsman ProSales Program at the Jon M. Huntsman School of Business at Utah State University.

As a two-time alumnus of USU, Dr. Bone was the beneficiary of life-altering mentors while he was a student. Paying it forward to his now Aggie students, Dr. Bone works tirelessly to help students launch from their education at USU into careers in sales and marketing.

Currently his research is focused on alleviating disparities in the marketplace for financial services among racial and gender diverse consumers. Other topics include consumer resiliency and recovery in post-terrorist marketplace attacks, and customer experience management.

His research has appeared in the Journal of Marketing Research, Journal of Consumer Research, Journal of the Academy of Marketing Science, Journal of Service Research, Journal of Public Policy & Marketing, Harvard Business Review, and other notable journals. His research has been featured or highlighted in the Wall Street Journal, The New York Times, The Washington Post and numerous other media outlets. The research he and his colleagues conduct on the disparities in customer experience and service quality has been presented before the U.S. House of Representatives Financial Service Committee, the Congressional Oversight Commission, the Department of Justice and the Consumer Financial Protection Bureau.

Prior to his academic career, Sterling worked as a sales professional in residential and commercial real estate. In his free time, Sterling enjoys fly-fishing, boating, and traveling with his wife and four sons. He can be reached at


  • –present
    Professor of Marketing, Utah State University