Visiting Professor of Brand Communication, Leeds Beckett University

Steve McKevitt's research field is brand communication, and he has written several books on the issues facing consumers, companies, and society in a marketing-dominated age.

His latest, The Persuasion Industries: The Making of Modern Britain, was published by Oxford University Press in 2018.

He spent more than 25 years working in brand communication for some of the world's biggest companies, and also served as an advisor to the UK government.

As a writer, consultant, and public speaker, Steve's work has been featured in media around the world from the BBC, The Guardian, and The Observer to The Huffington Post, Rolling Stone, and The Kenya Daily Nation.

Experience

  • 2017–present
    Visiting Professor of Brand Communication, Leeds Beckett University

Education

  • 2017 
    University of Sheffield, PhD in History
  • 1988 
    University of Sheffield, BA (hons) in Politics

Publications

  • 2018
    The Persuasion Industries: The Making of Modern Britain, Oxford University Press
  • 2014
    The Solar Revolution, Icon Books
  • 2014
    The Solar Revolution (abridged), Guardian Books
  • 2013
    Project Sunshine, Icon Books
  • 2012
    Everything Now: Communication, Persuasion and Control in the Instant Society, Route Books
  • 2007
    Why the World is Full of Useless Things, Cyan Books
  • 2006
    City Slackers: Workers of the World ... You Are Wasting Your Time, Cyan Books