Menu Close
Senior Lecturer, QUT Business School, Queensland University of Technology

Dr Sven Tuzovic is Senior Lecturer within the School of Advertising, Marketing and Public Relations (AMPR) at the QUT Business School. Prior to joining QUT, Sven was Associate Professor at the Business School of Pacific Lutheran University, Tacoma, WA, USA. He has been a Visiting Professor at Griffith University, Murray State University, and the University of New Orleans. In 2014 he joined Leo Burnett in Chicago as a participant in the Advertising Educational Foundation’s (AEF) Visiting Professor Program (VPP), a two-week fellowship to expose selected professors to the day-to-day operations of a global advertising agency. Dr Tuzovic is currently Associate Editor of the Journal of Services Marketing.


  • 2015–present
    Senior Lecturer, QUT Business School, Queensland University of Technology
  • 2007–2015
    Associate Professor of Marketing, Pacific Lutheran University


  • 2003 
    University of Basel, Switzerland, Doctoral Degree in Marketing


  • 2019
    Trustmarks: Strategies for Exploiting their Full Potential in e-Commerce, Business Horizons
  • 2019
    Persuaded Self-Tracking with Wearable Technology: Carrot or Stick?, Journal of Services Marketing
  • 2018
    How Do Innovators Stay Innovative? A Longitudinal Case Analysis, Journal of Services Marketing
  • 2017
    International marketing curricula in a global services economy – What is missing? A content analysis of course descriptions, Journal of International Business Education
  • 2016
    Developing a Framework of Service Convenience in Health Care. An Exploratory Study for a Primary Care Provider, Health Marketing Quarterly
  • 2016
    Investigating antecedents and moderating factors of consumer’s acceptance and adoption of online-received recommendations on social media: An empirical analysis, International Journal of Internet Marketing and Advertising
  • 2015
    Global Business Services: Increasing Specialization and Integration of the World Economy as Drivers of Economic Growth, Journal of Service Management

Professional Memberships

  • American Marketing Association
  • Australian and New Zealand Marketing Academy
  • European Marketing Academy
  • Academy of Marketing Science
  • German Australian Business Association

Research Areas

  • Marketing (1505)
  • Public Health And Health Services (1117)
  • Economics, Business And Management Curriculum And Pedagogy (130203)
  • Business And Management (1503)