Swapnesh Masrani

Assistant Professor, Management Edinburgh Business School, Heriot-Watt University

Swapnesh Masrani is Assistant Professor in Management at the Edinburgh Business School (Heriot Watt University). Previously he was Lecturer at the University of Stirling where he was Deputy Director of the MBA programme. He obtained his PhD from the University of St Andrews where he developed an interest in management history and strategic management, which led him to examine the role of technology in the decline of the Dundee jute industry in his PhD dissertation.

His current research interest is in understanding institutional and organisation change processes over the long term, using the concepts of path-dependency and institutional theory. Current projects include the origins and development of governance structures of large businesses in India during the 20th century; and Britain's role in globalisation of management education after the Second World War. He is also interested in applying these insights to identify and examine the barriers and challenges, at organisational and institutional level, that inhibit the transformation into a circular zero carbon economy.


  • 2018–present
    Assistant Professor, Heriot Watt University
  • 2010–2018
    Lecturer, University of Stirling


  • 2008 
    University of St Andrews, PhD
  • 2000 
    Assumption University, Thailand, MBA
  • 1997 
    University of Mumbai, India, B.Com


  • 2018
    Strategic responses to low-cost competition: Technological lock-in in the Dundee jute industry, Business History
  • 2018
    Getting together, living together, thinking together: Management Development at Tata Sons 1940-1960, Business History
  • 2014
    Rhetoric of a troubled industry: the case of the Dundee jute industry during the inter-war period, International Journal of Management Concepts and Philosophy
  • 2013
    Storytelling and the scenario process: understanding success and failure, Technological forecasting and social change
  • 2011
    Management education in the UK: The roles of the British Academy of Management and the Association of Business Schools, British Journal of Management
  • 2011
    Accounting as a legitimising device in voluntary price agreements: the dundee jute industry 1945-1960, Critical Perspectives on Accounting
  • 2009
    Addressing path dependency in the capabilities approach: Historicism and foresight meet on the "road less travelled", Handbook of Research on Strategy and Foresight
  • 2006
    Strategy options and cognitive freezing: The case of the Dundee jute industry in Scotland, Futures