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Professor in Sport, Bournemouth University

I am a Professor in the Faculty of Health and Social Sciences. My research centres on (a) the development of talent, and (b) social psychological influences on performance and physical activity. My research has been funded from a range of sources, including the Economic and Social Research Council, the National Institute for Health Research, the British Council, the International Olympic Committee, UK Sport, the England and Wales Cricket Board, and England Rugby.

My research has been featured on BBC R4’s flagship programme “All in the Mind”, US National Public Radio’s “Only a Game”, and the Canadian Broadcasting Corporation, plus Psychology Today and Huffington Post, and has informed and changed practice across all UK Olympic Sports, England Rugby, and the England and Wales Cricket Board.

As well as creating new knowledge, I am passionate about applying my understanding of expert human performance and helping individuals, teams, and organizations to realize their potential. Here, I’ve worked with Le Mans winners, champions in ice skating, dressage, and high-board diving, Premiership rugby players, professional football teams, FTSE 250 CEOs, and SMEs. In this work, I draw on both my extensive experience in the field, and the knowledge gained from interviewing many of the world’s most successful athletes, coaches, surgeons, crisis managers, and business leaders.


  • –present
    Professor in Sport, Bournemouth University