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Associate Professor of Marketing & International Business, TBS Business School

Originally from Germany, I currently work as an Associate Professor of Marketing at Toulouse Business School in France. I received my Ph.D. degree (summa cum laude) in Business Administration from the University of Hamburg in 2018. My research interests include global and local branding, cross-cultural consumer behavior, and methodological issues in international marketing research. Accordingly, my work is characterized by a strong international focus, multi-national samples, and rigorous research techniques. My work has been published in the Journal of International Business Studies, Journal of International Marketing, International Marketing Review, and Journal of Business Research.

Experience

  • –present
    Assistant Professor of Marketing & International Business, TBS Business School

Education

  • 2018 
    University of Hamburg, PhD Business Administration