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Associate Professor of Marketing & International Business, TBS Education

Originally from Germany, I currently work as an Associate Professor of Marketing at Toulouse Business School in France. I received my Ph.D. degree (summa cum laude) in Business Administration from the University of Hamburg in 2018. My research interests include global and local branding, cross-cultural consumer behavior, and methodological issues in international marketing research. Accordingly, my work is characterized by a strong international focus, multi-national samples, and rigorous research techniques. My work has been published in the Journal of International Business Studies, Journal of International Marketing, International Marketing Review, and Journal of Business Research.


  • –present
    Assistant Professor of Marketing & International Business, TBS Business School


  • 2018 
    University of Hamburg, PhD Business Administration