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Valentina Pitardi

Lecturer in Marketing, University of Surrey

I am a full-time Lecturer in Marketing at the Surrey Business School, specializing in the areas of digital marketing, consumer behavior, and advertising. My research interests include the psychological underpinnings of consumer-AI interactions, advertising consumer engagement, and the role of negative emotions in consumer behavior.

Experience

  • 2021–present
    Assistant Professor (Lecturer) in Marketing, University of Surrey
  • 2020–2021
    Senior Lecturer in Marketing, University of Portsmouth