Lecturer & Researcher in Digital Marketing, Edith Cowan University

Researching, teaching and consulting in Digital Customer Behaviour and Social Media Marketing Strategy, with a focus on Online Brand Advocacy (OBA) and Big Data Analytics.


  • 2018–2021
    Lecturer, Edith Cowan University
  • 2013–2018
    Assistant lecturer, University of Western Australia
  • 2007–2012
    Brand and Marketing Project Manager, Curtin University
  • 2006–2007
    International Marketing Officer, University of Western Australia
  • 2004–2006
    Business Development Consultant, Corrs Chambers Westgarth Lawyers
  • 2001–2004
    Research and Marketing Consultant, Property Council of Australia


  • 2018 
    University of Western Australia, Doctor of Philosophy (PhD)
  • 2001 
    University of Western Australia, Bachelor of Commerce (1st Class Honours)


  • 2019
    Qualitative Marketing Research: An International Journal, Tackling Social Media Data Analysis: Comparing and Contrasting QSR NVivo and Leximancer
  • 2018
    Journal of Marketing Theory & Practice, Navigating Online Brand Advocacy (OBA): An Exploratory Analysis

Professional Memberships

  • Australian Marketing Institute