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Violetta Wilk

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Lecturer & Researcher in Digital Marketing, Edith Cowan University

Researching, teaching and consulting in Digital Customer Behaviour and Social Media Marketing Strategy, with a focus on Online Brand Advocacy (OBA), Online Communities - Digital Tribes, Social Influence and Data Visualisation.

Experience

  • 2018–2023
    Lecturer & Researcher, Edith Cowan University
  • 2013–2018
    Assistant lecturer, University of Western Australia
  • 2007–2012
    Brand and Marketing Project Manager, Curtin University
  • 2006–2007
    International Marketing Officer, University of Western Australia
  • 2004–2006
    Business Development Consultant, Corrs Chambers Westgarth Lawyers
  • 2001–2004
    Research and Marketing Consultant, Property Council of Australia

Education

  • 2018 
    University of Western Australia, Doctor of Philosophy (PhD)
  • 2001 
    University of Western Australia, Bachelor of Commerce (1st Class Honours)

Publications

  • 2021
    Journal of Tourism Futures, Twitter content analysis of the Australian bushfires disaster 2019-2020: futures implication. https://doi.org/10.1108/JTF-10-2020-0183
  • 2021
    Public Relations Review, Social media users’ crisis response: A lexical exploration of social media content in an international sport crisis. https://doi.org/10.1016/j.pubrev.2021.102057
  • 2021
    Journal of Business Research, A big data exploration of the informational and normative influences on the helpfulness of online restaurant reviews. https://doi.org/https://doi.org/10.1016/j.jbusres.2020.12.001.
  • 2021
    Tourism Management Perspectives, Sport event and destination co-branding: Analysis of social media sentiment in an international, professional sport event crisis. https://doi.org/10.1016/j.tmp.2021.100848
  • 2021
    Asia Pacific Journal of Marketing & Logistics, Online Brand Advocacy and Brand Loyalty: A reciprocal relationship?
  • 2021
    The International Entrepreneurship and Management Journal, The state of #digitalentrepreneurship: A big data Leximancer analysis of social media activity
  • 2021
    Tourism Recreation Research, Exploring Online Destination Brand Advocacy. https://doi.org/https://doi.org/10.1080/02508281.2021.1992952
  • 2019
    Journal of Product & Brand Management, Online brand advocacy (OBA): The development of a multiple item scale
  • 2019
    Qualitative Marketing Research: An International Journal, Tackling Social Media Data Analysis: Comparing and Contrasting QSR NVivo and Leximancer
  • 2018
    Journal of Marketing Theory & Practice, Navigating Online Brand Advocacy (OBA): An Exploratory Analysis

Grants and Contracts

  • 2021
    Strategies for countering disinformation harmful to Australia’s interests, Australian Government Department of Defence, Strategic Policy Grants Program, 2020 ‑ 2021
    Role:
    Funding Source:
    Australian Government Department of Defence
  • 2021
    Multi-Party Collaborative Project for Three Case Studies of Mass Influencing Organisations, Defence Science and Technology Group of the Department of Defence, Grant, 2021
    Role:
    Funding Source:
    Australian Government Department of Defence
  • 2019
    Exploring the Swan Valley Wine Region’s Destination Brand Identity: A Multi-Methods Approach involving local, interstate and international visitor analysis., Edith Cowan University, ECU Industry Engagement Grant, 2019 - 2020
    Role:
    Funding Source:
    The Swan Valley Wine Makers Association

Professional Memberships

  • Australian Marketing Institute

Honours

2020 - Highly Commended Paper Emerald Publishing Literati Award for "Tackling social media data analysis: Comparing and contrasting QSR NVivo and Leximancer" in the Qualitative Market Research: An International Journal.