Wasim is a Lecturer in Digital Business with research interests in Digital Marketing, Digital Society, and Social Media Research.
He completed a PhD analysing social media data related to infectious disease outbreaks at the Information School, University of Sheffield. His research combines theoretical aspects underpinned by industry thinking as he has completed an internship with Manchester United.
Wasim has contributed in advancing the field of social media research tools for marketing, and during his PhD he developed an extraordinary profile for digital marketing via social media.
He has authored 20 peer reviewed outputs which are internationally recognised including 10 journal articles, 10 conference papers, and 1 book chapter. He has also delivered over 70 social media and digital marketing talks across 18 cities around the world.