Associate Professor of Marketing, University of Minnesota

Yi Zhu researches the application of industrial organization models in marketing, online auctions, consumer search, advertising, media slant, sharing economy and Chinese economy. His recent works have appeared or forthcoming at Marketing Science, Management Science, Journal of Marketing Research and International Journal of Research in Marketing.

Among the 2013 graduates at USC, Zhu was one of the six awardees of the 2013 USC PhD Achievement Award. In addition, Zhu was recognized by the Chinese Ministry of Education to be one of the top nine Chinese doctoral students studying abroad for his outstanding academic achievement and research in 2012 —among all graduate students across all subjects.

Experience

  • –present
    Associate Professor of Marketing, University of Minnesota