Dr Ylva Baeckström is a former banker and fintech entrepreneur, now a psychotherapist, and academic at Kings College London. Ylva in an expert on gender and intersectionality in financial services and entrepreneurship. Her research also interests include sustainable finance and biodiversity. With her work she aims to create positive impact for the benefit of business, individuals, and society. Ylva delivered a TEDx in 2020 and her book Gender and Finance was published in March 2022. Ylva’s academic research includes publications in Journal of Corporate Finance, European Journal of Finance and Journal of Economic Behavior and Organization. Her research is featured in the media: Bloomberg, Financial Times, Sunday Times, Evening Standard, Professional Wealth Management. Collaborating widely with financial services institutions, Ylva is a highly regarded speaker and contributor.