Yoonseock Son

Yoonseock Son's research centers on the evolving landscape of digital platforms and how digital technology alters traditional paradigms of user behaviors and business ecosystems. At the intersection of digital transformation and market dynamics, his research delves into the ways in which digital platforms and technologies offer new avenues for consumer interaction and engagement, prompting businesses to rethink and evolve their strategies to thrive in the digital era. Central to his research is an exploration of the impacts of digital technologies on individuals and organizations. His second research stream focuses on value creation on digital platforms. His third research stream targets enhancing diversity, equality, and inclusion (DEI) in digital platforms and organizations.