Going to the doctor usually involves exposing the body with all its faults and flaws. In a culture that increasingly values self control and bodily perfection, being sick or even merely old can lead to feelings of shame and inadequacy.
Any defects or difficulties can feel like personal failings, especially if they are linked to lifestyle, such as problems related to weight, sexual behaviour, smoking, addiction, alcohol or other substance use. People with these issues face being shamed for “unnecessarily” using health or disability services, or welfare benefits.
This is all part of the contemporary political dogma of “personal responsibility”, which is reinforced by doctors who are now supposed to use every consultation – regardless of its original purpose – to talk to a patient about how to take responsibility for a healthier lifestyle.
What’s wrong with a bit of shaming?
For centuries, religions and laws have thrived on the fact that shame can be used to change or control people’s behaviour. And we know from reality TV series that being shamed can motivate some people to change their life or behaviour to something healthier. But, for the most part, shame makes people want to withdraw and hide.
Research shows that experiencing shame in medical settings can be harmful. In a study conducted by the University of California, San Diego (UCSD), about 50% of patients experienced one or more encounters with a doctor that left them ashamed. And feeling shame is deeply unpleasant, to the point that people will seek to avoid it even if doing so is bad for them. For example, some people will avoid seeing their doctor. Others will lie about the state of their mental or physical health, or lie about their lifestyle. Shame may even make them hide a diagnosis from family or friends.
In the UCSD study, not all patients felt that being shamed had been a bad thing, but even those who thought the experience was valuable were likely to lie to their doctor in a subsequent visit. None of this is likely to benefit a person who is unwell, and it can lead to ineffective or incorrect treatments being prescribed.
While health-related shame matters to most people, its impact is even worse for those who are part of a stigmatised or marginalised group. These groups suffer from chronic shame about their identity, often related to matters such as poverty, race, sexuality or social class.
Although chronic shame usually exists in the unconscious, it can have a direct impact on a person’s well-being, even when they have a healthy lifestyle. Chronic shame is associated with a variety of conditions, such as weight gain, addiction, depression, decreased immune function and heart disease.
Health shaming is supposed to work by inducing people to change for the better. But there is little evidence that it works, or that people who are targeted are open to the kinds of transformation expected by health professionals. This kind of shaming stigmatises people for having the wrong desires or the wrong body. It makes them feel personally to blame for not changing their habits or lifestyle.
The use of shaming and stigma by public health campaigns is not only morally dubious, it runs the risk of making people’s health worse rather than motivating them to live a better lifestyle.