Consumers relate to brands and logos on an emotional level. The response to Elon Musk’s rebranding of Twitter has revealed the emotional connections people have to the brands they use.
Academic rigor, journalistic flair
Articles on Logos
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A scholar of design who researches brand campaigns critiques the social media platform’s new look.
Musk has completed the ultimate act of disruption to Twitter by rebranding the platform. Here’s what that means for the future of the company and its users.
Elon Musk allowing verification badges to simply be bought by anyone is an example of how powerful and misguided trust in logos can be.
A logo must artfully evoke the spirit of the Olympics as well as represent the host nation and it’s not an easy feat.
Top contributors
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Assistant Professor in law researching at the intersection of brands, trust, intellectual property and expression, Toronto Metropolitan University
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Senior Lecturer in Graphic Design, Nottingham Trent University
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Assistant Professor of Advertising and Public Relations, University of Tennessee
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Lecturer in Brand Communications, University of Leeds
