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Articles on NBA

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College basketball player Paige Bueckers, right, of the Connecticut Huskies, has over 900,000 followers on Instagram as of September 2021. Elsa/Getty Images

New NCAA endorsement rules could benefit women more than men

Women college athletes face far more limited career prospects than men. The NCAA’s new endorsement rules may help level the playing field when it comes to making money from their athletic ability.
Toronto Raptors forward Chris Boucher fouls Portland Trail Blazers guard Damian Lillard during the first half of an NBA basketball game on March 28, 2021 in Tampa, Fla. (AP Photo/Chris O'Meara)

What employers can learn from the NBA about returning to work amid COVID-19

The NBA has largely managed to keep COVID-19 under control. Its success offers four important lessons for organizations on how to return employees to the workplace during and after COVID-19.
Sacramento Kings players kneel in support of the Black Lives Matter movement before an NBA basketball game, August 6, 2020. GettyImages

Athlete activism or corporate woke washing? Getting it right in the age of Black Lives Matter is a tough game

Brands taking a stand on social issues is no longer remarkable — but that only makes it harder to be authentic.
Toronto Raptors’ Norman Powell goes up for a shot with Boston Celtics’ Kemba Walker in tow during an NBA conference semifinal playoff game, Sept. 11, 2020, in Lake Buena Vista, Fla. (AP Photo/Mark J. Terrill)

4 lessons from the NBA bubble for the future of live arts performance

The successes of the NBA’s #WholeNewGame provide important lessons for performing artists about audience investment and hybrid digital-live events.
It has always been folly to believe that sports were separate from power and politics. AP Photo/Terrance Williams

The numbers behind America’s 180 on athlete activism

For decades, athletes, as a general rule, steered clear of politics. Teams and sponsors liked it that way, and fans did, too. No more.
Mikey Williams dribbles through a crowd during the Pangos All-American Camp on June 2, 2019 at Cerritos College in Norwalk, CA. Brian Rothmuller/Icon Sportswire via Getty Images

Star player who expressed interest in going to an HBCU may shake up how athletes select a college

When Mikey Williams, one of the nation’s top high school basketball players, announced that he was thinking about going to a historically black college, the college basketball world paid attention.
The NBA suspended its season on March 11, citing the coronavirus risk. A force majeure clause in the NBA contract means players could lose money with each canceled game. AP Photo/Rich Pedroncelli

Breaking contracts over coronavirus: Can you argue it’s an ‘act of God’?

The COVID-19 pandemic is forcing companies, universities and even the NBA to break contracts. What does the law say about liability in a situation like this, and does the money have to be returned?

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