Today marks the 20th anniversary of the launch of the Windows 95 operating system. What was it that made the operating system so special, and why all the upgrades over the years?
After Windows 8 flopped, Microsoft is betting big with a free upgrade to Windows 10 and a new strategy to keep the brand alive in a changing technology landscape.
Mark Skilton, Warwick Business School, University of Warwick
Microsoft, once the dominant force in the software industry, has for a few years been on the back foot. Despite its undeniable clout and the world’s largest installed base of users, it has been slow to…
The hype around the next generation of Windows reached a new high this week with the Windows 10 Preview, held at Microsoft’s Redmond HQ in the US. With the marketing machine revving at the red-line, the…
The name came as a surprise, although it wasn’t the surprise watchers had been expecting: the latest version of Microsoft Windows had been codenamed Threshold, and it was thought this would become its…