Articles on Communication strategy

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How do people respond to media coverage of weather influenced by climate change? AP Photo/Andy Newman

Extreme weather news may not change climate change skeptics’ minds

Media reports are starting to directly connect climate change to its weather effects in local communities. But how you respond to those linkages depends on what you already think about climate change.
Planning a communication strategy isn’t unethical. Have a nice day Photo/Shutterstock.com

Science communicators must consider short-term objectives while keeping their eyes on the prize

Scientists who engage with the public may have goals about influencing policy or behavior. But they also need to think about the short-term objectives that will help get them there.

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