Younger people are spending more on experiences, and cutting back on alcohol.
More people are choosing sobriety than ever, but there is a storied history of non-alcoholic cocktails.
On the surface, sober months like Dry January and Dry February are great. But we need to broaden the discussion around how privilege and policy impact one’s relationship with alcohol and other drugs.
The key is start preparing before January.
There’s no credible evidence that Dry January is good for your health. But it’s certainly good for on group: the alcohol industry.