While corporate partnerships can be ‘win-win’ arrangements, sometimes they don’t work out – especially when values don’t align.
Academic rigor, journalistic flair
Articles on Gap
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How the big brands made it.
A sales and marketing formula based on a broad range of clothing for all ages at reasonable prices over many years is difficult to change.
Gap’s recent back-to-school ad campaign was praised for its portrayal of the diversity of children. One of the girls in the ads was wearing a hijab: this raised a huge debate on social media.
Top contributors
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Professor of Fashion Marketing, Nottingham Trent University
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Assistant Professor, Educational Technology, Chair in Educational Leadership in the Innovative Pedagogical Practices in Digital Contexts, Université Laval
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Lecturer in International Business Strategy, University of Sheffield
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Assistant Professor of Marketing, University of Oklahoma
