While corporate partnerships can be ‘win-win’ arrangements, sometimes they don’t work out – especially when values don’t align.
How the big brands made it.
A sales and marketing formula based on a broad range of clothing for all ages at reasonable prices over many years is difficult to change.
Gap’s recent back-to-school ad campaign was praised for its portrayal of the diversity of children. One of the girls in the ads was wearing a hijab: this raised a huge debate on social media.