While positive change has been seen, especially surrounding this year’s Women’s World Cup, there is still much work to be done by organizations governing women’s professional sports.
Academic rigor, journalistic flair
Articles on Sport sponsorship
Displaying all articles
Sponsorship from fossil-fuel companies is worth millions to Australian sport. But growing opposition from the public and athletes themselves may force sports to rethink these deals.
There are risks in biting the hand that feeds you. But sporting bodies that don’t consider their stakeholders’ values will be left at the start line.
Canadian women’s and para hockey have long been woefully underfunded. Management changes at Hockey Canada are an opportunity to correct the unequal way the game is supported.
Corporate brands have a potentially lucrative opportunity with women’s hockey. All they need to do is have a little imagination and take a chance on long-term potential.
Top contributors
-
Professor and Dean, RMIT University
-
Assistant Professor, Ted Rogers School of Management, Toronto Metropolitan University
-
Lecturer in Sport Business & Marketing, Edith Cowan University
-
Professor & Director, School of Kinesiology, Western University
-
Associate Professor of Sport Management and Director, Center for Sport Management and Education and the Laboratory for Sustainability in Sport, Texas A&M University
-
PhD Candidate in Kinesiology, Western University
-
PhD Candidate, Sport Innovation Research Group, Swinburne University of Technology
-
Research Assistant, Sport, Allyship, and Inclusion Lab, Brock University
-
Professor of Sport Management & Chancellor's Chair for Research Excellence, Brock University
