In North America, women have faced many challenges in maintaining a successful professional league, despite other women's sports growing in popularity.
Corporate brands have a potentially lucrative opportunity with women’s hockey. All they need to do is have a little imagination and take a chance on long-term potential.
When the Canadian Women's Hockey League announced it was folding, it was seen as a setback for women's hockey. But history suggests the death of one hockey league leads to new opportunities.
The joint South Korean-North Korean women's Olympic hockey team has angered fans of the game and raised concerns about athlete morale. But the media spotlight is actually good for the game.