Menu Close

Articles on Telemarketing

Displaying all articles

Even if the thought counts, the effort might not be worth it. karen roach/Shutterstock.com

Calling donors to thank them doesn’t make them more likely to give again

Like any personal touch, there's a chance this common fundraising step makes people feel warm and fuzzy inside. But a five-year research project found that it doesn't make donors more generous.
Some telemarketers retain nearly all of the charitable dollars they solicit. Gajus/Shutterstock.com

When charities let telemarketers gouge donors

For-profit fundraisers often keep more of the money they collect on behalf of nonprofits than they should but Ohio's attorney general is accusing a charity of serving as an accomplice to a crime.

Top contributors