Is ‘chutzpah’ actually – as Ted Cruz claimed – a New York word? And what’s with the candidate’s insistence on distancing himself from New York City?
Academic rigor, journalistic flair
Articles on The Art of the Presidency
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Perhaps the 5'10" candidate felt like he needed a ‘lift.’
An expert on American political rhetoric breaks down Donald Trump’s rhetorical prowess, pointing to the various techniques the candidate has mastered.
Beards are in. So why aren’t politicians following suit?
Trump is an ad-man’s dream, a candidate who reflects what the best advertisements possess.
The use of logos is a relatively recent development in American campaigns. Now, they’re more important than ever before.
Songs no longer relay party platforms. Instead, they’re used to promote “celebrity” candidates.
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Associate Professor of History, University of Nevada, Las Vegas
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Professor of Political Science, Oklahoma State University
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Professor of Communication and Journalism, Texas A&M University
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Professor of Contemporary Jewish Studies and Linguistics, Hebrew Union College - Jewish Institute of Religion
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Director of Visual Design, MIT Sloan School of Management
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Professor of Advertising, University of Florida
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PhD Candidate in Communications, University of Florida
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Associate Professor of History, Purdue University
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Researcher, Oklahoma State University
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Professor of Political Science, Oklahoma State University
