Taylor Wen

Jing “Taylor” Wen is a doctoral student in the College of Journalism and Communications at the University of Florida specializing in Advertising.

She received M.S. in Journalism and Mass Communication at Iowa State University and a B.A. in Literature at Sun Yat-Sen University, Guangzhou, China. Working as a research assistant at Iowa State University, she co-authored a book chapter on Mood and Magazine Advertising.

Her master’s thesis “The Interaction Effects of Mood and Message Characteristics on Advertising Effectiveness” was presented at the International Communication Association annual conference 2014. Her paper on intermedia influence on the Ebola Quarantine Policy was accepted to the 2nd Media + Health Symposium 2015.

She is currently a teaching assistant for Media Planning (ADV 4300) course with totally 80 students from two sections. Her research interests include media effects, persuasion effectiveness, consumer psychology, decision making related to social advertising and health communications.