Articles on Cass Sunstein

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‘Nudge’ theory - a form of behavioural economics - encourages rather than coerces. Image sourced from www.shutterstock.com

‘Nudging’ people towards changing behaviour: what works and why (not)?

Earlier this week an impressive cast of academics, policy experts and business leaders gathered in Sydney at the inaugural Behavioural Exchange meeting to talk about “nudges”. Made famous by Richard Thaler…