Does being told that a veggie burger, like the one on the right, is better for the environment make you more likely to choose it over beef?
AP Photo/Nati Harnik
New research shows that consumers are more likely to choose a plant-based meat option if they’re informed of their social benefits – or the environmental costs of beef consumption.
Realistic plant-based meat is now big business - and global fast food chains are finally starting to take notice. In doing so, they could significantly reduce meat’s role in the climate crisis.
An Impossible Burger sidewalk sign in San Francisco.
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