A product’s calorie label is a common form of nudging behavior.
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Government initiatives to prod people to make better decisions got a lot of attention after Richard Thaler won a Nobel in economics for his working on nudging.
As a founder of behavioral economics, Thaler has helped change the way economists look at the world.
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Richard Thaler won the 2017 Nobel Prize in economics for his groundbreaking work incorporating how humans actually behave into economic thinking.
A prototype Amazon delivery drone.
Amazon.com and others are eager to fill the skies with drones delivering packages at all hours. Convenient, yes, but it could transform – and not in a good way – our ability to make informed choices.
Walt Disney used defaults to get children to eat healthier foods, but not all nudges have consumers’ interests at heart.
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Defaults are powerful tools that policymakers and marketers can use to nudge us to make certain choices, whether in our interest or in theirs. How do we ensure they're used responsibly?
When a player’s on fire, is it hot hands?
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For 30 years, sports fans have been told to forget about streaks because the 'hot hand' is a fallacy. But a reanalysis says not so fast: Statistics show players really are in the zone sometimes.
In the wrong hands, ‘nudges’ can be used in nefarious ways.
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Dozens of governments have been using the insights from the burgeoning field to 'nudge' citizens in ways that improve their well-being. But some worry Trump might use it for less altruistic ends.
Give a little?
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Research suggests the answer, surprisingly, may be no, but behavioral science offers a few ways to encourage the wealthy to open their wallets a little wider.
It starts by making a plan.
As Election Day approaches, candidates in races across the country will be doing everything they can to get out the vote – including turning to behavioral science.
A crack in the culture?
The thousands of Wells Fargo low-wage employees who defrauded customers likely knew how it felt to face unfair overdraft fees or a deteriorating credit rating. So why did they do it?
Do you really?
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What happens when you ‘brown-nose’ your boss is more complicated than you think -- and can change how she’s perceived by colleagues.
Good investment? What do your friends think?
Research suggests how your online friends experienced the housing collapse affected how you perceived your local real estate market.
Can you resist?
Behavioral research shows why a heavy-handed approach like the UK's soda tax works better than the mere warning that San Francisco wants to put in advertisements.
When do texting, tweeting work?
It's that time of the year when students get ready to enroll in college. But many don't, even after being accepted. What can be done?
Do advertisers know us better than we know ourselves?
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New research shows that behaviorally targeted ads can do more than figure out what kind of person you are – they can also shape how you see yourself.
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Almost half of Americans have trouble saving, while average credit card balances have swelled to $6,000. Can we turn this around?
A gift of cash may be just the right thing.
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Still don't know what to get your loved one? Here are four gift-giving taboos meant to be broken.
Welcoming migrants and integrating them is a national security issue.
The attacks in Paris are putting refugees in the crosshairs, yet it's the integration of these and past migrants that are key to the security of Europe.
Behavioral research shows that federal employees are more likely to click on an email if it’s sent at lunchtime.
A one-year-old White House team is trying to transform policymaking through a better understanding of how and why people act as they do.
Game theory needs to evolve to make sense of the complexity of what drives us to cooperate.
Recent research suggests a new way to look at the famous prisoner's dilemma and how the results could help us better understand human behavior and encourage cooperation.
Selfish, cooperative – or doesn’t understand the rules of the game?
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Behavioral economists have revolutionized the standard view of human nature. No longer are people presumed to be purely selfish, only acting in their own interest. Hundreds of experiments appear to show…