Forty years ago, Rebecca Moore's two sisters helped plan the Jonestown massacre. But she refuses to say they were brainwashed, arguing that it prevents us from truly understanding their behavior.
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Articles on Human behavior
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Research on proactive behavior shows it can help people perform better at their jobs. A failure to do so can be even more consequential.
It was long thought that humans everywhere favor pointing with the index finger. But some fieldwork out of Papua New Guinea identified a group of people who prefer to scrunch their noses.
Predicting human behavior is big business. But science may never be able to do so with perfect certainty.
Government initiatives to prod people to make better decisions got a lot of attention after Richard Thaler won a Nobel in economics for his working on nudging.
Domino's Pizza and Ford have teamed up to offer pizza delivery via driverless cars in Michigan. Is it the way of the future?
Digital games now know you so well they can predict your behaviour.
A high school science test, a Psych 101 course, long job applications: Sometimes it's hard to be motivated to succeed. As it turns out, how you respond to difficulty and ease can make all the difference.
A lot of money is spent by food producers and retailers to try and influence the type of food we buy and eat. But what can be done to encourage healthier choices?
The polls convinced many that Clinton was headed to the White House. But the polls were misleading – and one behavioral scientist thinks emotion led respondents to mislead pollsters on purpose.
What makes cults so attractive to their followers?
Why do we laugh? Evolutionarily speaking, it's so we could survive – and similar rules apply today.
How do rational people get sucked into believing conspiracies? According to research, we're more susceptible than you'd think.
A new study highlights how the condition of your kitchen may affect unhealthy snacking.
Trump is an ad-man's dream, a candidate who reflects what the best advertisements possess.
A professor's extra credit question goes to show how, as humans, we do care for each other. The challenge is: how do we apply it to more pressing problems of the world?
Top contributors
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Research Fellow, BehaviourWorks Australia, Monash University
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Lecturer, University of Maryland
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Associate Professor of Communication, The Ohio State University
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Professor of Advertising, University of Florida
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Professor of Management, University of Virginia
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PhD Candidate in Communications, University of Florida
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Ph.D. candidate in Psychology, Stanford University
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PhD Researcher, Nature and Function of Human Nonverbal Vocalisations, University of Sussex
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Professor and Department Chair of Psychology, Lebanon Valley College
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Research fellow, Monash University
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Dwight F Benton Professor of Marketing, University of Michigan
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Professor of Psychology and Education, University of Southern California – Dornsife College of Letters, Arts and Sciences
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Associate Professor of Quantitative Psychology, The University of Montana
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Research Fellow, BehaviourWorks Australia, Monash Sustainable Development Institute, Monash University
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Professor in Food Distribution and Policy, Dalhousie University
