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Wändi Bruine de Bruin

Provost Professor of Public Policy, Psychology and Behavioral Science, USC Price School of Public Policy, USC Dornsife College of Letters, Arts and Sciences

Wändi Bruine de Bruin is Provost Professor of Public Policy, Psychology and Behavioral Science, at the University of Southern California's Sol Price School of Public Policy and the Dornsife Department of Psychology. She leads USC's Behavioral Science and Well-Being Policy initiative, which brings together researchers from across the university who study decision making. She is also affiliated with USC's Leonard D. Schaeffer Center for Health Policy and Economics, the Center for Economic and Social Research, and the Center for Sustainability Solutions. She works with USC's Understanding America Study, including the COVID-19 tracking poll, and the US presidential election poll.

Wändi’s research uses insights from psychology and behavioral science to understand and inform how, across the life span, people make decisions about their health, their well-being, their finances, and their environmental impacts. She has published over 100 peer-reviewed papers on these topics, in journals targeting psychology, public policy, health, and environmental science. She is a member of the editorial boards of the Journal of Experimental Psychology:Applied, the Journal of Behavioral Decision Making, Decision, Medical Decision Making, the Journal of Risk Research, and Psychology and Aging. She has served on expert panels for the National Academy of Sciences on Communicating Science Effectively and for the Council of the Canadian Academies on Health Product Risk Communication. She is currently serving on a National Academy of Sciences panel on mask use and respiratory health.


  • –present
    Provost Professor, University of Southern California
  • 2012–2019
    University Leadership Chair, University of Leeds


  • 1998 
    Carnegie Mellon University, PhD, Behavioral Decision Research and Psychology


Fellow of the UK's Academy of Social Sciences, the Psychonomic Society, and of the Network for Studies on Pensions, Aging, and Retirement (NETSPAR)