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Wändi Bruine de Bruin

Provost Professor of Public Policy, Psychology, and Behavioral Science, University of Southern California

Wändi Bruine de Bruin is Provost Professor of Public Policy, Psychology and Behavioral Science, at the University of Southern California's Sol Price School of Public Policy and Department of Psychology. She is a Senior Fellow in USC's Leonard D. Schaeffer Center for Health Policy and Economics, and the Center for Economic and Social Research.

Wändi’s research aims to understand and inform how, across the life span, people make decisions about their health, their well-being, their finances, and their environmental impacts. She has published over 100 peer-reviewed papers on these topics, in journals targeting psychology, public policy, health, and environmental science. She is a member of the editorial boards of the Journal of Experimental Psychology:Applied, the Journal of Behavioral Decision Making, Decision, Medical Decision Making, the Journal of Risk Research, and Psychology and Aging. Her research on age differences in decision making was recently covered by Psychology Today and the BBC World’s Why Factor. She has served on expert panels for the National Academy of Sciences on Communicating Science Effectively and for the Council of the Canadian Academies on Health Product Risk Communication.


  • –present
    Provost Professor, University of Southern California
  • 2012–2019
    University Leadership Chair, University of Leeds


  • 1998 
    Carnegie Mellon University, PhD, Behavioral Decision Research and Psychology


Fellow of the UK's Academy of Social Sciences, the Psychonomic Society, and of the Network for Studies on Pensions, Aging, and Retirement (NETSPAR)