Wändi Bruine de Bruin

University Leadership Chair in Behavioural Decision Making, University of Leeds

Professor Wändi Bruine de Bruin holds a University Leadership Chair in Behavioural Decision Making at the Leeds University Business School. She serves as the co-director of the Centre for Decision Research and the deputy director of the Priestley Centre on Climate. She also holds affiliations with Carnegie Mellon University, the University of Southern California, and the RAND Corporation. In 2015, she was a Visiting Research Scholar at the Dutch Central Bank.

Wändi’s research aims to understand and inform how people make decisions about their finances, their health, and their environmental footprint. Her research interests include judgement and decision making, risk perception and communication, behaviour change interventions, and age differences in decision-making competence.

Wändi is a member the editorial boards of the Journal of Experimental Psychology:Applied, the Journal of Behavioral Decision Making, Medical Decision Making, the Journal of Risk Research, and Psychology and Aging. She served as the co-editor of a special issue on decision-making competence for the Journal of Behavioral Decision Making (2012) and for Frontiers in Psychology (2015) , as well as a special issue on risk communication for Current HIV Research (2015) . She is a member of the Scientific & Technical Committee of the International Risk Governance Council (IRGC) , which provides evidence-based advice to international policy makers. She has been a member of an expert panel at the U.S. National Academy of Sciences on the science of science communication, and an expert panel on health product risk communication by the Council of the Canadian Academies.

Experience

  • –present
    University Leadership Chair in Behavioural Decision Making, University of Leeds