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Wändi Bruine de Bruin

Professor of Public Policy, Psychology and Behavioral Science, USC Sol Price School of Public Policy, USC Dornsife College of Letters, Arts and Sciences

Wändi Bruine de Bruin is an expert in the psychology of decision making, patient decision making, health behavior change, risk perception and communication, climate change communication, and age differences in decision making.

Wändi is the Provost Professor of Public Policy, Psychology and Behavioral Science, at the University of Southern California. At USC, she is affiliated with the Sol Price School of Public Policy, the Dornsife Department of Psychology, the Leonard D. Schaeffer Center for Health Policy and Economics, the Center for Economic and Social Research, the Center for Sustainability Solutions and the Center for Risk and Economic Analysis of Threats and Emergencies. She leads USC's Behavioral Science and Well-Being Policy initiative, which brings together researchers from across the university who study decision making.

Wändi has published more than 140 peer-reviewed papers, in journals targeting psychology, public policy, health, and environmental science. She is a member of the editorial boards of the Journal of Experimental Psychology:Applied, the Journal of Behavioral Decision Making, Decision, Medical Decision Making, the Journal of Risk Research, and Psychology and Aging. She has served on expert panels for the National Academy of Sciences on Communicating Science Effectively and for the Council of the Canadian Academies on Health Product Risk Communication. She is currently serving on a National Academy of Sciences panel on respiratory protection. She is regularly cited in the press and has appeared on radio programs for BBC World Service and National Public Radio.


  • –present
    Provost Professor, University of Southern California
  • 2012–2019
    University Leadership Chair, University of Leeds


  • 1998 
    Carnegie Mellon University, PhD, Behavioral Decision Research and Psychology


Fellow of the Society for Risk Analysis, the Psychonomic Society, the UK's Academy of Social Sciences, and the Network for Studies on Pensions, Aging, and Retirement (NETSPAR)