In November 2023, a bottle of Macallan Scotch whisky fetched the highest price of all time for a bottle of wine or spirits.
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The history of whiskey is one of perception, not necessarily quality.
Grogue, the national drink of Cabo Verde, is a spirit distilled from sugar cane.
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The government and some producers are pushing to industrialize the sugar cane-based spirit to boost its popularity around the world, while small farmers fear losing their livelihoods.
The specialty coffee industry privileges handcrafting and authenticity over the pursuit of profit.
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Consumers’ demand for authentic handcrafted products and experiences has led to elevated cultural cachet for professions like baristas and bartenders.