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Many accused Delta, shown here over Tampa in 2014, and other carriers of price gouging ahead of Irma, but it’s just business as normal. Drew Horne/Shutterstock.com

Irma price gouging highlights sad truth: Consumer fleecing is the new normal

Some consumers were alarmed that airlines were charging thousands of dollars to get out of the hurricane's path. That's actually business as usual for more and more companies.
The last two digits of a product’s price sends signals about how badly you hope to sell. 1.99 via www.shutterstock.com

The last two digits of a price can signal your desperation to sell

While someone’s bargaining position can be shaped by competition, we economists know that there is a big gray area in our ability to predict negotiated prices. Competitive options for buyers and sellers…
You might not be getting a great deal…. Online shopping image via www.shutterstock.com.

Buyer beware, online shopping prices vary user to user

People have a mental model of shopping that is based on experiences from brick-and-mortar stores. We intuitively understand how this process works: all available products are displayed around the store…
When it comes to IT products, Australian consumers pay more than their American counterparts. AAP

When the price is not right: technology price gouging in Australia

Apple Inc. has often portrayed itself as the champion of consumers, with its advertising campaigns on “1984”, “Think Different”, and “Rip, Mix, Burn”. However, this reputation has been called into question…

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